At Kuble CONF 2020, Christian Aichhorn, Managing Partner at Kubler, outlined how Kuble started to professionalise live stream as a service during the spring COVID lockdown period.

What started as a project to help artists, later on extended to different use cases like cooking shows, interviews and deep dives into financial and marketing topics. Today many of Kuble’s clients experience that live streaming and video content slowly but surely becomes a fundamental part of content marketing strategies.

Christian outlines in his speech the main reasons we as a digital agency believe that this trend will accelerate in the near future and why live streaming will complement in-person events and conferences after the corona crisis.