What’s needed so that a live stream works technically and provides high-quality content? Can we use our website as a touch point or how do we achieve our goals in the conversion funnel? And how can we pilot such a project fast and easily before scaling it up efficiently and effectively? Many companies are currently faced with such questions because the global pandemic turned digital innovation and transformation into even more important success factors.
As a digital agency we know the challenges for marketing and communications executives in various industries. And as a committed sparring partner we always want to show new possibilities to our clients. That’s why we have developed the Kuble Live Hub. It’s based on 10 years of experience with digital projects and most importantly we used our expertise with various live streaming formats during the year 2020.
The following features let you combine live streaming with content marketing:
Live stream player
Live chat (during live streams but also before and after)
Timeline to display content elements such as blog posts
Archive for past live streams
Reminders via newsletter, Telegram or WhatsApp
Publication of the live stream as an audio podcast
Analytics
With the right content marketing strategy, you can use the tool to execute use cases such as:
Product demonstrations for B2B dealers
Expert interviews for investors
Wine tastings with B2C audiences
Internal trainings for hospitals
International conferences for universities
Online events
Online tours through offline venues
This list only shows some selected examples. There is a wide range of possibilities for content marketing with the Kuble Live Hub. Are you curious and would you like to see how the tool supports you for your ideas and goals? Get inspired by https://hwz.live-hub.ch where the University of Applied Sciences in Business Administration Zurich (HWZ) already uses the tool. And get in touch with us to schedule a live demo!