Our Kuble Live Hub, which we have already outlined here with regards to its features and use cases, combines live streaming and content marketing. Apart from the website, Instagram is of course an important channel as well, because IGTV is popular and impactful. Therefore we have developed a setup which includes the following elements:
An additional live stream with a vertical format only for a specified Instagram account.
The usual 16:9 format is still available for the website and other applications so that several live streams can take place on different channels.
Afterwards the video is still available to be watched on IGTV like this example shows.
This setup can be used for use cases such as:
Moderator or guest has an Instagram account with a lot of reach.
Brand wants to use live streaming for community building.
Discussion should take place on the website and on Instagram.
This list only shows some selected examples. There is a wide range of possibilities for content marketing with the Kuble Live Hub. Are you curious and would you like to see how the tool supports you for your ideas and goals? Get in touch with us to schedule a live demo!