Pascal Blank, our Performance Marketing Specialist since 2018, starts his new role as Head of Performance Marketing on March 1.

We are happy that with Pascal we have an experienced, repeatedly certified and very talented expert on board. With this step our Performance Marketing Team is further growing.

The importance of Performance Marketing is increasing because the systems, channels and formats become more and more complex. While Facebook and Google have previously shared the market, new advertising players such as TikTok, Spotify and Reddit have emerged. At the same time, programmatic and display advertising constantly develops. Due to such dynamic circumstances, we can outline innovative solutions and run tailored campaigns.

However, Performance Marketing does not end when digital ads are set up and running, it always goes one step further. Along all the channels and platforms, we measure a brand's performance for optimizations regarding content, message, format, targeting and bidding strategy. So the right data and advanced tracking capabilities are required and important.

The growing complexity makes Performance Marketing particularly challenging and interesting. That's a good reason for Kuble to further invest in this area.