There is a gold-digger atmosphere in the virtual space," writes Luca Froelicher from SRF in his article about the Metaverse and the prevailing land prices there. Our partners Gustavo and Christian metaphorically blow the same horn: "It's still a bit of the Wild West".

Why did Kuble buy land on Decentraland for around 120,000 francs? Because without land, nothing works for companies here. For weeks now, we have been carrying out initial projects for various companies at our virtual location, be it virtual events, concerts, webinars or livestreams, where companies can present their products or reach new target groups. The pipeline for further projects is constantly filling up.

We cannot 100% guarantee that Metaverse will become established. But that we will be ready for it.

Here you can find the whole SRF report.