Data & analytics

We advise you on how to choose the right tracking tool and how to deploy it; how to develop a measurement framework, including how to define KPIs and benchmarks; how to set up and develop dashboards; how to use the right marketing optimization tool; and how to analyze campaign data.

 
We’ve also developed our own data dashboard tool that pulls together data from different channels and processes it in line with campaign goals so our clients can keep track of how their campaigns are doing at all times and optimize them on an ongoing basis.