Data and analytics

We prioritise data in everything we do. First, we provide advice on selecting and implementing the right tracking tool. We develop a measurement framework, which includes defining KPIs and benchmarks derived from the objectives. Furthermore, we take care of creating and further developing dashboards, take the appropriate marketing optimisation approach and analyse the campaign data.

We have also developed our own Data Dashboard tool that brings data together across channels and displays it according to the objective. This means our customers always have an overview and we can continually optimise.

We use advanced tools and measurement, and define objectives, KPIs and benchmarks in order to implement and optimise digital or content marketing activities in a targeted and efficient manner. In doing so, we consistently rely on current data instead of our gut feeling. With our data-based performance approach, you are in good hands.