Digital Marketing

‍

Client: Swiss Life

‍

Challenge: Swiss Life, a prominent player in the insurance and financial services industry, sought to enhance its online presence and engagement through compelling content creation and effective organic social media marketing. The objective was to resonate with their target audience, strengthen brand loyalty, and establish Swiss Life as a trusted advisor in financial planning.

‍

Solution: Kuble, a leading digital marketing agency, formulated a tailored strategy for Swiss Life, focusing on content creation and organic social media marketing. The approach involved understanding Swiss Life's brand identity, target audience, and industry nuances to craft engaging content that would resonate with the audience.

• Audience-Centric Content Strategy: Kuble conducted a thorough analysis to comprehend the audience's preferences, pain points, and interests. Leveraging this insight, they devised a content strategy that emphasized delivering value through educational articles, infographics, and success stories, aligning with Swiss Life's expertise.
• Strategic Organic Social Media Campaigns: Kuble meticulously curated and scheduled organic social media posts across relevant platforms, tailoring each post to align with Swiss Life's brand voice and appeal to their target audience. The team ensured consistency in messaging and branding to foster brand recognition and trust.

‍

Results:

• Significant Increase in Engagement: Kuble's strategic approach led to a notable surge in social media engagement for Swiss Life, resulting in increased likes, comments, and shares on their posts.
• Enhanced Brand Visibility: Through engaging content and consistent social media presence, Swiss Life experienced heightened brand visibility and recognition within their industry and beyond.
• Greater Audience Reach: Kuble's efforts resulted in a wider reach, effectively connecting Swiss Life with a broader audience interested in financial planning and insurance services.

‍

Conclusion: By employing an audience-centric content strategy and implementing strategic organic social media campaigns, Kuble successfully positioned Swiss Life as a trusted authority within the insurance and financial services domain. The increased engagement, enhanced brand visibility, and wider audience reach testified to the effectiveness of Kuble's tailored approach, proving the power of content and strategic social media marketing in driving meaningful results for Swiss Life.

‍

Client: Schenker Storen

‍

Challenge: In Summer 2023, Schenker Storen approached Kuble for support with advertising one of their new products, a high quality awning with integrated LED systems for summer evenings that stretch long into the night. The challenge here was limited information on who is a homeowner, whether they are in need of a new awning and whether they are the type to purchase this specific product.

‍

Solution: By running a conversion driven campaign across multiple channels (Facebook, Instagram, Google Search, Pinterest, YouTube), potential customers had touchpoints with the new products on multiple channels. The campaign was driven by intent, with a highly defined audience based on search behavior, multi-faceted interests and sales points per audience. The creatives were adapted to typical client personas to highlight the best features of the product instantly.

Strategic Campaign Implementation:

• The campaign was released in multiple languages across multiple channels to reach as many people as possible.
• The platforms were chosen for a mix of performance, brand awareness and covering search intent for defined keywords and search terms that the other ads reinforced.

Conversion oriented measurement:

• All channels had their own conversion tracking implemented which helped optimize each campaign for the end result. With the highly specific audience, narrow timeframe and defined interest, this led to the best results for each channel, using machine learning and platform algorithms to optimize campaigns for those users that convert.

‍

Results:

• Leads: 25+ sales leads with users indicating interest in the product and asking for a consultation.
• Awareness: 2.75 million impressions generated, 16'000 clicks and 6500+ engaged users on the website.
• Reusable content that shows the product from its best side, with content tailored to multiple personas and audiences.

‍

Conclusion: High ticket items pose certain challenges when advertising them, as only a select number of people can afford them. Add to this seasonality and the long lifetime of something like an awning and the potential audience for a highly specialized product shrinks further. While this poses a challenge, a large timeframe enough for the activation, clean conversion tracking and clearly defined audiences that are intentionally set slightly broader can help reach the right people and increase word of mouth and long term interest in a product. Conversion optimization to help algorithms figure out connected audiences is also integral, as manual optimization does not allow for in-depth analysis of behaviors.

‍

Client: Kronenhof & Kulm

‍

Challenge: The hospitality industry faced an unparalleled challenge during the 2020 pandemic: converting their traditional customer base in the midst of a global crisis. Kronenhof & Kulm partnered with us to navigate this challenge, seeking to engage new customer segments - those interested in travel opportunities to Switzerland and those opting for a relaxing staycation closer to home.

‍

Solution: Leveraging our hyper-focused retargeting strategy and a meticulous social media marketing approach, we strategically guided Kronenhof & Kulm to connect with these fresh customer bases, steering their marketing efforts effectively during a challenging period.

Strategic Instagram Approach:

• Crafted 37 meticulously curated posts, 42 engaging stories, and 7 captivating reels, resulting in an impressive follower increase of over 11k for both hotels.
• Achieved an estimated reach of approximately 700k users and drove over 3500 high-quality website visits, emphasizing the success of the approach.

Impactful Facebook Strategy:

• Executed a top-of-the-funnel awareness marketing strategy with 47 engaging posts and 7 compelling videos.
• Garnered a reach of 1.72 million impressions and a remarkable 82k engagements, further enhancing brand visibility and engagement.

‍

Results:

• Significant Increase in Follower Base: Our meticulous approach led to a substantial increase in followers, amplifying the hotels' online presence.
• Enhanced Website Traffic: The strategic implementation resulted in a notable surge in website visits, indicating heightened interest and engagement.
• Boosted Brand Awareness: The comprehensive strategy significantly augmented brand visibility, positioning Kronenhof & Kulm as enticing destinations for both travel enthusiasts and staycation seekers.

‍

Conclusion: Kronenhof & Kulm's collaboration with us and our strategic implementation of hyper-focused retargeting and engaging social media campaigns yielded remarkable results amidst the pandemic. The increased follower base, enhanced website traffic, and amplified brand awareness demonstrated the effectiveness of our tailored approach. By steering a successful digital campaign, we showcased the resilience and adaptability of digital marketing even in challenging times, providing valuable insights for the future of the hospitality industry.

‍

Client: CONCORDIA Swiss Health and Accident Insurance

‍

Challenge: Kuble has served as a long partner for CONCORDIA’s Social Media Campaigns. The challenges lay in managing comprehensive campaign activities across Facebook, Instagram, and LinkedIn, aiming for a significant increase in visitors, impressions, lead generated, and efficient activation strategies.

‍

Solution: Leveraging our extensive experience and expertise, Kuble meticulously managed CONCORDIA’s Social Media Campaigns. Our strategies were designed to optimise for high-quality visitors, lead generation, brand awareness and user engagement across Facebook, Instagram, and LinkedIn platforms.

Impactful Facebook and Instagram Campaigns:

• Achieved over 21m impressions and generated valuable leads above expected targets, showcasing the efficacy of our strategic approach.

Strategic LinkedIn Campaigns:

• Orchestrated a total of 90 well-crafted campaigns, garnering an impressive 572K+ impressions on LinkedIn.

Diverse Activation Strategies:

• Regular activations included ticket giveaways for championship sports events, family-oriented festivals, shows, and informative health-related content catering to all age groups.

Proficiency in Annual Marketing Activation Campaigns:

• Demonstrated expertise in CONCORDIA’s Annual Marketing Activation Campaigns, emphasising 'nationwide coverage with regional highlights' for optimal ad impact.

‍

Results:

• Enhanced Brand Visibility: The strategic campaigns led to a substantial increase in impressions, brand reach and on-platform engagement.
• Efficient Multi-Lingual Strategies: Delivering content and strategies in German, French, and Italian, optimising engagement and resonance across diverse regions within Switzerland.
• Exceptional Engagement Rates: The 2022 campaigns achieved outstanding results, including almost 8M impressions in a single month, and notable engagement rates.

‍

Conclusion: Kuble's continuous partnership with CONCORDIA in managing and executing engaging Social Media Campaigns has showcased our expertise in driving substantial increases in visitors, impressions, generated leads, and effective activation strategies. Our commitment to delivering diverse and multi-lingual campaigns underscores our dedication to reaching a broad and varied audience. The exceptional results achieved in 2022 validate the success of our strategic approach and affirm our role as a trusted partner for CONCORDIA in their digital campaigns.