Thought leadership: what, how and why?
People trust people. Those who think ahead incite curiosity. And people make companies human. That’s why we set up personal social media profiles and other touchpoints, such as blogs, for employees in the following roles:
- Employee advocates
- Social ambassadors
- Thought leaders
- Talking heads
- Corporate influencers
The projects, which are often multilingual, include strategic and operational work packages in the following areas:
- Tool evaluation and set-up
- Tone-of-voice guidelines
- Content creation
Thought leadership is a contemporary and effective tool for digital marketing – regardless of industry or the distinction between B2B and B2C target groups. Goals can be defined as follows:
- Making ESG investment expertise visible with client advisers at a bank.
- Putting software developers in touch with IT security experts for lead generation.
- Establishing arguments in election campaigns with candidates of a political party.