AI, Web3 & New Tech Implementation

Client: CV Labs

CV Labs is the central pillar of Crypto Valley's blockchain community, offering accelerator programs that support the growth and success of emerging Web3 ventures. Through strategic partnerships and a focus on innovation, CV Labs is dedicated to cultivating startups into thriving businesses.

Service

• Go-to-Market Strategy Workshops
  • Define Vision, Mission Values
  • Branding
  • Identify Competitive Landscape
  • Business Models
  • Pricing Models
  • Goals and Direction
  • Marketing Funnel
  • Social Media
  • Budgets & KPIs
  • Engagement & Community
  • Customer Persona
  • Creating a Process and Company Culture
  • Analytics & Tracking
  • Feedback and Refinement

Challenge: The rapidly evolving Web3 ecosystem presents unique challenges for emerging ventures. CV Labs needed a strategic partner to provide comprehensive marketing support to their accelerator cohorts, equipping startups with the necessary tools and insights to navigate the complexities of launching a successful Web3 business.

Solution: Strategic Partnership with Kuble AG

1. Comprehensive Go-to-Market Strategy: Kuble’s partnership with CV Labs began with Batch_06, the latest cohort of promising Web3 startups in CV Labs' intensive 10-week accelerator program. Under the guidance of Kuble’s Alissa Alekseeva, CMO & Head of Web3, and Christian Aichhorn, Managing Partner, Kuble delivered a comprehensive three-part Go-to-Market Strategy series. This series equipped startups with vital tools and insights necessary for effective market launches and scalability.
2. Ongoing Marketing Support: Kuble’s commitment extends beyond the accelerator program. The firm offers ongoing marketing services post-launch, ensuring startups continue to receive the support they need to thrive in the competitive Web3 landscape. This ongoing support includes strategic marketing planning, social media management, community engagement, and data-driven insights.
3. Fostering a Collaborative Ecosystem: The partnership emphasizes creating a synergistic environment that not only educates but accelerates the growth of early-stage Web3 companies. By collaborating closely with CV Labs, Kuble ensures that startups receive the best possible guidance and resources, fostering innovation and sustainable growth.

Results:

• Enhanced Program Quality: The inclusion of Kuble’s Go-to-Market expertise significantly enhanced the quality of CV Labs' accelerator program, providing startups with critical knowledge and strategies for successful market entry and growth.
• Positive Feedback from Participants: Startups in Batch_06 benefited greatly from the comprehensive Go-to-Market Strategy series, with participants praising the actionable insights and support provided by Kuble.
• Strengthened Ecosystem: The partnership has strengthened the broader Web3 ecosystem, creating a pipeline of well-prepared, innovative startups poised for success in the market.

Conclusion: This partnership is just the beginning. Kuble AG is excited to continue supporting future CV Labs accelerator cohorts, driving forward the potential of each founder and their innovative projects. Stay tuned as we continue to empower the next wave of Web3 innovators and contribute to the growth of the Web3 ecosystem.

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Client: Catalyze

Services: Kuble AG offered Catalyze a fractional Web3 marketing team, providing a tailored solution without the overhead of a full-time marketing department.

Fractional Marketing Team Functions:

• CMO: Overseeing strategy, market analysis, and brand positioning.
• Social Media Manager: Driving engagement and community building across platforms.
• Graphics & Video Designer: Creating compelling visual assets for the brand.
• Data & Analytics Specialist: Measuring campaign performance and providing insights.
• Partnerships Lead: Building strategic alliances and leveraging influencer networks.

Challenge: Catalyze, a Web3 community platform based on ICP, sought a flexible marketing solution to propel its app launch and foster long-term growth.

Solution: Kuble AG was engaged as a fractional Web3 marketing team to deliver a comprehensive strategy encompassing market analysis, brand positioning, community building, and launch execution.

Strategy Implementation:

• Deep-Dive Market Analysis: Kuble conducted a thorough analysis of Catalyze's competitive landscape, target audience, and market positioning to inform strategic decision-making.
• Strategic Repositioning: To build anticipation for the app relaunch, Kuble implemented a strategic repositioning, including a temporary app offline period to address technical issues and generate excitement.
• Community-Centric Approach: Recognizing the importance of community in Web3, Kuble crafted a strategy to position Catalyze as a hub for engagement and learning.
• Exclusive NFT Launch: To create exclusivity and reward early adopters, Kuble developed the 'Web3 Alphas' NFT series.
• Token Reward Program: A tiered token reward program was designed to incentivize user engagement and community growth.
• High-Impact Launch Event: Collaborating with Crypto Mondays Zürich, Kuble orchestrated a high-profile launch event, attracting key partners & players in the Swiss Web3 ecosystem.
• Influencer and Partner Network Leverage: Kuble leveraged existing relationships and built new partnerships to amplify Catalyze's reach and credibility.

Results:

• Successful App Launch: The Catalyze app launch was a resounding success, garnering significant attention from the Web3 community.
• Increased Brand Visibility: Kuble's strategic approach elevated Catalyze's brand awareness and positioned it as a leader in the Web3 space.
• Strong Community Engagement: The focus on community building resulted in a thriving and engaged user base.
• NFT Series Success: The 'Web3 Alphas' NFT series generated excitement and exclusivity, contributing to the overall launch success.

Conclusion: By adopting a fractional marketing model, Catalyze was able to access specialized Web3 expertise and achieve remarkable results without the overhead of a full-time marketing team.

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Client: Proxeus

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Challenge: PROXEUS, a leading blockchain solution provider, faced the significant challenge of launching successful Initial Coin Offerings (ICO), Token Generation Events (TGE), and promoting their token effectively in a highly competitive crypto landscape. They sought a strategic digital marketing partner to drive awareness, engagement, and investments into their token offerings.

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Solution: Kuble, a proficient digital marketing agency, rose to the challenge and implemented a strategic and holistic approach to achieve the desired outcomes for PROXEUS.

Strategic Planning:

• Conducted in-depth market analysis and competitor research to tailor a comprehensive strategy for the ICO, TGE, and token marketing campaigns.

ICO & TGE Execution:

• Orchestrated and managed the successful ICO and TGE, ensuring seamless processes, secure transactions, and compliance with regulations.

Token Awareness Campaigns:

• Developed and executed extensive token awareness campaigns, utilizing a mix of digital marketing channels including social media, targeted advertising, content marketing, and influencer partnerships to reach a broad and relevant audience.

Engagement & Community Building:

• Actively engaged with the crypto community through social media platforms, forums, and industry events, fostering a strong and enthusiastic community around the PROXEUS token.

Education & Information Dissemination:

• Created educational content to inform potential investors about the intricacies of the token, its benefits, and the technology behind it. This empowered investors to make informed decisions.

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Results:

• Successful Fundraising: Kuble's strategic marketing efforts played a pivotal role in attracting a significant number of investors, leading to a successful ICO and TGE for PROXEUS, raising substantial funds for their blockchain projects.
• Increased Token Value: Through targeted marketing and community engagement, Kuble successfully contributed to driving up the value and demand for the PROXEUS token in the market.
• Growing Community: Kuble's community engagement efforts resulted in a substantial increase in the PROXEUS community, building a network of passionate supporters and potential users.

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Conclusion: Kuble's strategic planning, execution, and targeted marketing campaigns demonstrated their proficiency in token marketing. Through a comprehensive approach encompassing ICO, TGE, and ongoing token awareness efforts, Kuble played a pivotal role in the success of PROXEUS, showcasing the agency's ability to drive awareness and engagement in the highly competitive world of cryptocurrency. Their expertise in blockchain marketing continues to be a significant asset for projects seeking to thrive and succeed in the crypto landscape.

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Client: YouHodler

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Services Provided: NFT Design, Minting, and Open Marketplace Strategy

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Challenge: YouHodler, a prominent player in the cryptocurrency lending sphere, aimed to leverage the rising wave of NFTs to enhance brand engagement and loyalty. The challenge was to create captivating NFTs that align with YouHodler's brand identity and resonate with the cryptocurrency community.

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Solution: Kuble, a leading digital marketing agency well-versed in NFT strategies, devised a tailored approach to NFT creation and marketing for YouHodler.

NFT Design:

• Collaborated with YouHodler to design distinctive and aesthetically appealing NFTs, including the creation of logo-based NFTs and wearables.

Minting on Decentraland:

• Minted the designed NFTs on Decentraland, a prominent virtual reality platform, ensuring a seamless integration of YouHodler's brand into the metaverse.

Optimizing for the Open Marketplace:

• Positioned the minted NFTs strategically on the open marketplace, maximizing visibility and accessibility to potential collectors and enthusiasts.

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Results:

• Enhanced Brand Engagement: YouHodler's NFTs garnered significant attention within the cryptocurrency community, enhancing brand engagement and fostering a sense of exclusivity among the audience.
• Increased Visibility in the Metaverse: Minting and showcasing NFTs within Decentraland provided YouHodler with an effective means to establish a strong presence in the metaverse, a growing hub for cryptocurrency enthusiasts.
• Successful Integration with the Open Marketplace: By strategically positioning the NFTs on the open marketplace, Kuble facilitated YouHodler in tapping into a broader audience and potential collectors.

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Conclusion: Kuble's NFT creation and marketing services successfully propelled YouHodler into the burgeoning realm of NFTs. The collaboration highlighted Kuble's proficiency in not only designing captivating NFTs but also strategically positioning them within the metaverse and the open marketplace. The project showcased the potential of NFTs in elevating brand engagement and establishing a unique brand identity within the cryptocurrency space. Kuble's expertise in NFT strategies played a vital role in driving the success of YouHodler's venture into the NFT ecosystem.

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Client: Relai

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Services Provided: Content Creation, Display Ads on Brave, Influencer Marketing, Live Streams, Community Building

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Challenge: Relai, a pioneer in the cryptocurrency investment space, aimed to amplify its brand awareness, drive user engagement, and ultimately increase app downloads. The challenge was to penetrate a competitive market and position Relai as a trusted platform for cryptocurrency investments.

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Solution: Kuble, an innovative digital marketing agency, devised a strategic 360 Web3 Marketing approach tailored to Relai's requirements.

Compelling Content Creation:

• Created engaging and informative content that showcased Relai's unique value proposition, simplifying cryptocurrency investments for a broader audience.

Strategic Display Ads on Brave:

• Leveraged the Brave browser's privacy-focused advertising platform to reach a tech-savvy audience interested in cryptocurrencies, maximizing visibility for Relai.

Influencer Marketing Campaigns:

• Collaborated with relevant influencers in the cryptocurrency and finance niche to promote Relai, tapping into their dedicated followers and enhancing brand credibility.

Engaging Live Streams:

• Hosted live streams to provide real-time insights, tips, and updates on cryptocurrency investments, fostering interaction and engagement with the audience.

Building a Vibrant Community:

• Implemented community-building strategies to create a sense of belonging and engagement among cryptocurrency enthusiasts, promoting discussions and knowledge sharing.

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Results:

• Enhanced Brand Awareness: Kuble's targeted content creation and influencer marketing significantly bolstered Relai's brand visibility within the cryptocurrency market.
• Optimized User Acquisition: Strategic display ads on Brave effectively directed potential users to download the Relai app, improving user acquisition and conversion rates.
• Increased Engagement: Engaging live streams and active community engagement contributed to a substantial increase in user interactions and overall engagement.

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Conclusion: Kuble's 360 Web3 Marketing services successfully propelled Relai's brand awareness and user engagement within the competitive cryptocurrency investment landscape. By harnessing the power of content creation, strategic display ads, influencer partnerships, live streams, and community building, Kuble demonstrated its expertise in navigating the dynamic and evolving realm of Web3. The collaboration between Kuble and Relai showcased the potential of a holistic marketing approach in achieving a surge in brand recognition, user acquisition, and engagement in the rapidly evolving world of cryptocurrencies.

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Client: ArtMeta

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Services: Strategy, Branding, Website Development, Content Creation & Social Media Marketing, Community Building, Event Planning & Execution, Partner Relations, ICO Campaign & Token Launch, POAP Creation, NFT Launches

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Challenge: ArtMeta, an emerging player in the metaverse, sought to solidify its brand presence, engage a broader audience, and successfully launch their ICO campaign and subsequent token on multiple exchanges. They needed a comprehensive strategy that would encompass branding, digital presence, community engagement, and a successful token launch.

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Solution: Kuble, a dynamic digital marketing agency, tailored a 360 Web3 Marketing strategy to address ArtMeta's specific needs.

Comprehensive Rebranding:

• Conducted an in-depth analysis and executed a comprehensive company rebrand, crafting a new logo, brand guidelines, and style guide to ensure a cohesive and modern brand identity.

State-of-the-Art Website:

• Designed and developed a cutting-edge website, providing ArtMeta with a professional online platform that mirrored their innovative approach and showcased their offerings effectively.

Strategic Fundraising and Token Launch:

• Orchestrated a highly successful Initial DEX Offering (IDO) campaign, securing $500K USD for ArtMeta.
• Coordinated a Token Generation Event (TGE) on three prominent exchanges, ensuring widespread availability of ArtMeta's tokens.

Robust Social Media Growth:

• Amplified ArtMeta's social media presence by increasing their following from 3K to an impressive 24K, establishing a stronger online community and fostering engagement.

Event Planning and Execution:

• Meticulously organized and marketed ArtMeta’s flagship event, featuring 7 company partners, resulting in substantial press coverage reaching a broad audience base of 189 million, with 400+ articles published.

Leveraging Livestreams for Engagement:

• Led the marketing and presentation efforts for ArtMeta’s inaugural live stream, attracting 4000 RSVPs and boosting engagement.

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Results:

• Holistic Brand Transformation: The comprehensive rebranding exercise successfully transformed ArtMeta's brand identity, positioning them as a modern and professional entity in the metaverse space.
• Fundraising Triumph: Through the well-executed IDO campaign and TGE, Kuble helped ArtMeta secure substantial funding to advance their projects and initiatives.
• Increased Visibility and Engagement: A robust social media strategy significantly augmented ArtMeta’s online presence, enabling them to engage a larger and more diverse audience.
• Event Success: The expertly organized event garnered extensive press coverage and high audience engagement, amplifying ArtMeta's visibility within the metaverse sphere.

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Conclusion: Kuble's 360 Web3 Marketing services empowered ArtMeta to achieve a remarkable transformation, encompassing branding, online presence, community engagement, and fundraising efforts. The successful execution of the ICO campaign and token launch, coupled with the comprehensive rebranding and event successes, demonstrated the strength of a tailored, holistic approach in navigating the dynamic and evolving world of Web3. Kuble's expertise and strategic insights were instrumental in propelling ArtMeta toward success in the metaverse.